Astrak's brand refresh
We’re proud to reveal Astrak’s brand-new look! Our updated branding reflects who we are today – forward-thinking, reliable, and committed to keeping your equipment moving.
Our video showcases the refreshed Astrak identity, designed to highlight our dedication to innovation, quality, and service in the construction industry around the globe. This evolution is about more than design. It’s about creating a clearer, more connected experience for our customers around the world.
From West-Trak in New Zealand, now powered by Astrak, to our teams across Europe and North America, this alignment makes it easier to recognise and trust the quality and service we stand for.
“Bringing these businesses into the Astrak family is a landmark moment for us. It represents a shared commitment to exceptional quality and customer-first service. For our valued customers, this means you get to keep the local relationships you trust, now supercharged with the global resources of Astrak. We’re incredibly excited for the future together.”
– Richard Paterson, CEO, Astrak
Introducing the "powered by" Astrak family:
